Students from the video production society came to me for an identity to bring in new projects. What I found was their strength as a student media group was an opportunity to showcase the different talents, and ways of thinking by “considering every angle” of the digital media process. The mark, inspired by the cinematic use of the rule of thirds, encapsulates everything its focused in, much like the students applying themselves. This project extended into utilizing the concept for their self initiated music show, Stockwell Studios. The box houses the artists and their music, capturing the moments that make live performances special.